HELM.

Home / Works / Asia Pacific Initiative Forum

APIF International Conference (1)APIF International Conference (2)APIF International Conference (3)APIF International Conference (4)APIF International Conference (5)
01 / 05

Design

Asia Pacific Initiative Forum

APIF International Conference

Some 200 business leaders from Japan and across Asia gathered in Yokohama to envision Asia 20 to 30 years ahead. We art-directed the logo, venue design and film.

Client
Asia Pacific Initiative
Services
Art Direction, Design
Year
2019
Venue
Yokohama (4 venues)
01Event Identity

Event identity

APIF International Conference Event identity (1)APIF International Conference Event identity (2)
01 / 02

As a symbol of taking the initiative, we drew a flag from the A of Asia and the P of Pacific — in bold lines, to convey a presence that leads Asia forward.

So that a single path could emerge from the discussions. We expressed the image of silk threads spun into one strong strand through graphics of the sea and waves, true to Yokohama.

02Venue Design

Venue design

APIF International Conference Venue design (1)APIF International Conference Venue design (2)APIF International Conference Venue design (3)APIF International Conference Venue design (4)APIF International Conference Venue design (5)
01 / 05

Participants traveled by bus between four venues by theme — Hotel New Grand, Shiseido S/PARK, Kyocera Minatomirai Research Center and the InterContinental. Each venue carried the wave graphics and logo, and a leaflet made getting around easy.

Contact

Talk to us before it takes shape.

A renewal, a logo, a multilingual site, bringing AI into your team. Even if your ideas are still loose, we'd be glad to hear from you.

Contact form