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Asia Pacific Initiative 10th Anniversary (1)Asia Pacific Initiative 10th Anniversary (2)Asia Pacific Initiative 10th Anniversary (3)Asia Pacific Initiative 10th Anniversary (4)Asia Pacific Initiative 10th Anniversary (5)
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Design

Dialogues for our Future Initiative

Asia Pacific Initiative 10th Anniversary

We art-directed the gala at Hotel Okura celebrating the 10th anniversary of the think tank Asia Pacific Initiative.

Client
Asia Pacific Initiative
Services
Art Direction, Design,
Web, Movie
Year
2022
Venue
Hotel Okura Tokyo
01About API

About API

Asia Pacific Initiative (API) is an independent private think tank whose predecessor, the Japan Institute for National Fundamentals, was founded in 2011. It has worked on intellectual dialogue, policy research and cultural exchange toward a free, open and sustainable future.

It is known for independent reviews and recommendations made apart from government — such as the private commission that investigated the Fukushima nuclear accident and the private commission that reviewed Japan's COVID-19 response.

HELM. art-directed the gala celebrating its 10th anniversary. In July 2022, API merged with the International House of Japan, a public interest foundation, and continues its work under that organization today.

02Event Identity

Event identity

Asia Pacific Initiative 10th Anniversary Event identity (1)Asia Pacific Initiative 10th Anniversary Event identity (2)
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Invisible bonds between people give rise to new teams and projects. We expressed this with circles and lines in ten colors, and carried it across the website, film, print tools and the entire venue.

Connections can't be seen, yet they link us; something is born from them, and it carries on. That is the meaning behind the logo and visuals.

03Venue Design

Venue design

Asia Pacific Initiative 10th Anniversary Venue design (1)Asia Pacific Initiative 10th Anniversary Venue design (2)Asia Pacific Initiative 10th Anniversary Venue design (3)Asia Pacific Initiative 10th Anniversary Venue design (4)Asia Pacific Initiative 10th Anniversary Venue design (5)Asia Pacific Initiative 10th Anniversary Venue design (6)
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With the support of waiwairua, we extended the graphics into the spatial design. We produced materials for VIP guests including the Prime Minister and cabinet ministers, the guest list, the opening film, interview videos and the website.

04Movie

Film — the atmosphere of the night

This film captures the evening: the space shaped by the graphics, and the energy of everyone who gathered.

Contact

Talk to us before it takes shape.

A renewal, a logo, a multilingual site, bringing AI into your team. Even if your ideas are still loose, we'd be glad to hear from you.

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