Asia Pacific Initiative Forum

APIF (Asia Pacific Initiative Forum) brings together business leaders from Japan and across Asia — especially ASEAN and India — to envision Asia 20 to 30 years ahead and build a new innovation ecosystem. Preparations began in 2017, and the first annual meeting was held in 2019.

Executives from large corporations to startups, government officials and opinion leaders take the stage to discuss regional economic integration and how technologies such as AI, big data and IoT can grow business and address social challenges.

For the first annual meeting, HELM. art-directed the logo, venue design and film that conveyed the spirit of the forum.

As a symbol of taking the initiative, we drew a flag from the A of Asia and the P of Pacific — in bold lines, to convey a presence that leads Asia forward.

So that a single path could emerge from the discussions. We expressed the image of silk threads spun into one strong strand through graphics of the sea and waves, true to Yokohama.

Participants traveled by bus between four venues by theme — Hotel New Grand, Shiseido S/PARK, Kyocera Minatomirai Research Center and the InterContinental. Each venue carried the wave graphics and logo, and a leaflet made getting around easy.