HELM.

Home / Works / The Tokyo Ballet

The Tokyo Ballet (1)The Tokyo Ballet (2)The Tokyo Ballet (3)The Tokyo Ballet (4)The Tokyo Ballet (5)The Tokyo Ballet (6)
01 / 06

Design

The Tokyo Ballet

The Tokyo Ballet, founded in 1964. We have worked with the company for many years — on its logo renewal, the 50th anniversary logo, and projection mapping for The Nutcracker.

Client
The Tokyo Ballet
Services
Logo Design,
Projection Mapping
Year
2007–2022
01Logo Design

Logo design

The Tokyo Ballet logo design (1)

We went through much trial and error to express the presence and dignity of a Japanese ballet company. Ballet comes from abroad, but the corps de ballet technique of Japanese companies is something to be proud of worldwide.

Precisely because the company performs around the world, we deliberately placed the rising sun at the center, proposing a simple, universal logo.

02Projection Mapping

The Nutcracker projection mapping

The Tokyo Ballet The Nutcracker projection mapping (1)The Tokyo Ballet The Nutcracker projection mapping (2)The Tokyo Ballet The Nutcracker projection mapping (3)The Tokyo Ballet The Nutcracker projection mapping (4)The Tokyo Ballet The Nutcracker projection mapping (5)The Tokyo Ballet The Nutcracker projection mapping (6)The Tokyo Ballet The Nutcracker projection mapping (7)
01 / 07

We created projection mapping for The Nutcracker, December's signature production. The audience doesn't come to see video, so it stays strictly in a supporting role that enhances the stage.

We tested many scenarios on a scale model, and in the second year it toured nationally — Miyagi, Niigata, Hiroshima, Tokyo and more. At Tokyo Bunka Kaikan, a new, nearly transparent scrim brought the dancers and the projections together.

Visit website

Contact

Talk to us before it takes shape.

A renewal, a logo, a multilingual site, bringing AI into your team. Even if your ideas are still loose, we'd be glad to hear from you.

Contact form